Initiatives with vision
The  ASSOCIATION  OF  DIRECT  SELLING  ENTITIES  OF  INDIA (ADSEI) is active in a range of initiatives and programs that support our vision of (P-6):
 
	- Perception among the Entrepreneurs about the Legality and Genuineness of Direct selling business.
 
    - Prepare and maintain the working standard of Direct selling entity members  equalling  to  applicable  laws  of  Direct  selling  Business and ethics of Direct selling Business.
 
    - Planning with the Govt Authorities/Department/ Ministry to issue  protective,  smooth  and  friendly  laws  for  the  Direct  selling industry  in  the  interest  of  Nation,  General  Public,  consumers, Direct sellers and Direct selling Entrepreneurs.
 
    - Protection and support to Legal and Genuine Direct selling entities and Direct sellers. 
 
    - Progress  of  the  Direct  selling  with  this  vision  that  the  success  of India is in the Growth of the Direct selling Entities.
 
    - Prepare the healthy and safely regulatory environment among the Direct selling entities.
 
    
Initiatives taken by Association such as
Key initiatives: 
	- Working with/strengthening relationships with various stakeholders across the globe
 
    - Conducting educational, consumer and educational programs at national, regional and global levels
 
    - Socio-Economic Impact Studies
 
    - reputation building study
 
    - corporate social responsibility
 
    - annual statement 
 
    - Media Outreach/Public Affairs/Communication Program 
 
    - Global Women's Economic Empowerment Initiative
 
    - Consumer Education and Protection Initiative