ADSEI - Association of Direct Selling Entities of India

Our Aim

• Perception among the Entrepreneurs about the Legality and Genuineness of Direct selling business.
• Prepare and maintain the working standard of Direct selling entity members equalling to applicable laws of Direct selling Business and ethics of Direct selling Business.
• Planning with the Government Authorities/Department/ Ministry to issue protective, smooth and friendly laws for the direct selling industry in the interest of Nation, General Public, consumers, direct sellers and Direct selling Entrepreneurs.
• Protection and support to Legal and Genuine Direct selling entities and direct sellers.
• Progress of the direct selling with this vision that the success of India is in the Growth of the Direct selling Entities.
• Prepare the healthy and safely regulatory environment among the direct selling entities.
• Perception among the Entrepreneurs about the Legality and Genuineness of Direct selling business.
• Prepare and maintain the working standard of Direct selling entity members equalling to applicable laws of Direct selling Business and ethics of Direct selling Business.
• Planning with the Govt Authorities/Department/ Ministry to issue protective, smooth and friendly laws for the Direct selling industry in the interest of Nation, General Public, consumers, Direct sellers and Direct selling Entrepreneurs.
• Protection and support to Legal and Genuine Direct selling entities and Direct sellers.
• Progress of the Direct selling with this vision that the success of India is in the Growth of the Direct selling Entities.
• Prepare the healthy and safely regulatory environment among the Direct selling entities.

Our Values

Unity of purpose, commitment to excellence, independence in advocacy, respect for our Members and integrity in everything ........we do for our members.
To mobilize the ideas, influence and passion of people in Direct selling business to achieve policy outcomes in the national interest.

Our Strategy

• Strengthening our network of influence;
• Take advantage of the political and news cycles;
• Design and distribute advocacy campaigns and programs with members.