ADSEI - Association of Direct Selling Entities of India

Administrator

ASSOCIATION OF DIRECT SELLING ENTITIES OF INDIA (ADSEI) is playing key role to build bridge between the Direct selling companies and the Government to represent legality issues, recognition, authenticity of Direct selling Industry through representation, conference and convention with the Govt Authorities. To process this work effectively, a WORKING BODY is formed at ADSEI office, New Delhi and responsibilities are given to the respected members of the Association.

Mr. Hem Pandey
ADMINISTRATOR

Shri Hem Kumar Pande is a retired Indian Administrative Service (IAS) officer of the 1982 batch, belonging to the Bengal cadre. He served in various administrative roles in both the Government of India and Government of West Bengal during his long civil service career. As the Secretary, Ministry of Consumer Affairs, Food and Public Distribution, Government of India, one of the senior-most positions in the Indian bureaucracy, Shri. Pande was responsible for policies and programs related to consumer affairs, food security, public distribution systems, and related regulatory frameworks. During his tenure as Secretary- Consumer Affairs, Shri Pande played a pivotal role in notification of Guidelines On Direct Selling, thereby paving way for a regulatory framework for the Direct Selling Industry. During his tenure in the Ministry of Consumer Affairs, he chaired inter-ministerial groups, led price stabilization efforts for essential food commodities, and was involved in key policy decisions such as direct selling guidelines for the country. He has over 35 years of experience in public administration, policy implementation, project management, and leadership across various departments. Shri Pande is a post-graduate in Botany and also holds an MBA from Swinburne University of Technology, Melbourne (Australia). An avid reader, Shri Pande loves to remain updated on current affairs and being vocal about Consumer Rights. His love for Golf allows him to not only be rejuvenated but also consciously work on health !

Mr. T.C. Chhabra
MENTOR

In the world of business and entrepreneurship, certain individuals rise not only for their professional accomplishments but also for the values they instil in others along the way. Shri TC Chhabra, the visionary founder of RCM (Right Concept Marketing), stands out as one such leader. His journey from humble beginnings to becoming a prominent figure in direct selling is a testament to his dedication, resilience, and commitment to empowering people. He not only created a successful business model but also built a culture of values that has positively impacted countless lives. Shri TC Chhabra’s entrepreneurial journey was driven by a powerful purpose—to improve lives while fostering integrity and trust. He recognized the transformative potential of Direct Selling as a means of financial independence and personal growth. He aimed to create a platform that empowered individuals to live by values such as honesty, hard work, and self-reliance. RCM was born with the vision of uplifting people by instilling these principles into its very foundation. Shri TC Chhabra envisions RCM as a global leader in Direct Selling—one that sets benchmarks not only in sales but in values-based business practices. Shri TC Chhabra’s legacy is defined by more than just RCM’s commercial success. His values driven leadership has left a lasting imprint on the retail and consumer marketing sectors, raising the bar for ethical business practices.

Mr. Gautam Bali
MENTOR

Mr. Gautam Bali is a 'Professional turned Entrepreneur' with Business Insights having acquired hands-on expertise in the area of Direct Selling by working in Indian & Multinational Direct Selling Companies. Mr. Gautam Bali is currently at the helm of Vestige, which started its operations in the year 2004. Vestige is a leading Direct Selling company dealing in world-class health and wellness products. Mr. Gautam Bali is graduated from Jammu University and brings more than 30 years of experience to the business globally and held many key positions such as "VP", "Chief Marketing Officer" and "CEO" of noted Direct Selling companies after his Master's in Sales and marketing. Mr. Gautam Bali started his professional career with Pfizer.Inc which is a multinational pharmaceutical corporation. He then went on to work with various direct selling companies in India and abroad and has held the Senior Position of Vice President at Biotique Network Marketing, Chief Marketing Officer at Elken Sdn Bhd. He possesses a strong business and leadership record and has a deep understanding of the consumer and business landscape. Mr. Gautam Bali ventured on his own 20 years ago and today has successful brands to his credit. He has been awarded the prestigious "Udyog Ratan Award" from the Institute of Economic Studies.

Dr. Sanjeev Kumar
PRESIDENT

Dr. Sanjeev Kumar stands as one of the foremost visionaries shaping India’s Direct Selling landscape. A veteran with 16 years of distinguished service in the Indian Army, Dr. Kumar carries the same discipline, integrity, and sense of duty into his entrepreneurial journey. His transition from uniformed service to business leadership exemplifies his belief that empowerment—whether through service or enterprise—is the cornerstone of national growth. As the Founder and Managing Director of Asclepius Wellness Private Limited (AWPL), Dr. Kumar has built one of India’s most respected wellness and lifestyle brands. The company’s mission to promote healthier lifestyles while creating self-employment opportunities, especially in rural and underserved regions, reflects Dr. Kumar’s vision of holistic progress through Direct Selling. A dynamic leader, entrepreneur, and wellness advocate, Dr. Kumar currently serves as the President of the Association of Direct Selling Entities of India (ADSEI) — the national apex body representing and advancing the Direct Selling industry across the country. Dr. Sanjeev Kumar champions the Direct Selling ecosystem’s ability to drive economic and social change. His efforts have elevated the industry’s credibility, accentuating its role in creating financial independence for millions while promoting wellness across communities. Through his leadership, ADSEI continues to advocate for the immense potential of Direct Selling to transform lives and contribute to India's economic development.

Mr. Jitender Dagar
VICE PRESIDENT

Mr. Jitender Dagar has extensive experience in the Direct Selling industry and possesses a strong vision to revolutionize the health and wellness sector. He co-founded Darjuv9 in 2018 along with a group of eminent biologists and herbalists. With his comprehensive understanding of products, industry dynamics, and consumer preferences, Mr. Dagar has successfully guided the company to new heights. This deep insight is clearly reflected in Darjuv9’s product range, which features ancient, rare, and time-honored herbs sourced with exceptional care from the finest origins worldwide. As the Vice President of ADSEI, Mr. Dagar contributes his extensive hands-on experience in the direct selling sector, working diligently to foster an exemplary and growth-oriented business environment for the industry.

Mr. Ajay Suri
TREASURER

Mr. Ajay Suri is the Chief Executive Officer of Vestige Marketing Pvt. Ltd., India’s largest home grown Direct Selling company. With over 40 years of rich experience in the healthcare and pharmaceutical sectors, Mr. Suri has established himself as a dynamic leader known for his strategic vision, operational excellence, and transformative approach to business. Throughout his career, Mr. Suri has held several prominent positions, including Director of Sales at Pfizer Inc., one of the world’s leading pharmaceutical companies. Mr. Suri holds a Bachelor of Science degree in Physics, Chemistry, and Mathematics from Maharaja's College, Jaipur, and has further honed his business acumen through advanced management studies at the prestigious Narsee Monjee Institute of Management Studies (NMIMS). His strong educational foundation, combined with decades of hands-on leadership experience, enables him to bring a blend of analytical rigor and visionary thinking to the table. In addition to his current role at Vestige, Mr. Suri serves as the Treasurer of the Association of Direct Selling Entities of India (ADSEI), underscoring his influential role in shaping the Direct Selling industry at both national and international levels.

Mr. Arvind Atri
SECRETARY

Mr. Arvind Atri holds an MCA Degree, having served as a Lecturer in a PG College and later joined the Department of Telecommunications as a Junior Telecom Officer. After having spent 21 years in the Department, during which he earned several promotions, Mr. Atri opted for VRS in January 2020 as a Gazetted Officer. His journey in the Direct Selling industry began in 2011 as a part-time Direct Seller. Following a successful stint, he established his own company, Shopnet Marketing Pvt. Ltd., 2016–17. For the past six years, he has been successfully leading his organization as its Chief Managing Director. Shopnet is also one of the founding members of the ADSEI. Mr. Atri has recently completed his MBA in Direct Selling, thereby adding a valuable academic qualification to his professional profile.

Mr. Vikas Nahta
JOINT SECRETARY

Mr. Vikas Nahta is a distinguished Chartered Accountant with a robust career spanning over 19 years, marked by diverse experience in finance, accounting, and commercial strategy across leading Indian organizations. Having completed his education in Beawar, Rajasthan, he embodies strong foundational values, discipline, and an unwavering commitment to professional excellence. Since 2022, Mr. Nahta has been associated with RCM Consumer Products Private Limited, where he continues to play a pivotal role in driving Financial Governance, Business Planning, and supporting the organization’s broader growth agenda. With deep expertise in finance and accounting, mergers and demergers, and a broad spectrum of commercial and corporate matters, Mr. Vikas Nahta brings a results-oriented approach and a strong analytical mindset. His consistent performance, strategic thinking, and ability to navigate complex business scenarios position him as a dynamic finance leader with a proven record of delivering value across industries.

Mr. Vipin Gupta
Joint Secretary Co-Opt

Owner of Gati Technology Systems which is a proactive organization providing complete and customized software solution, Internet Technology Solution and content development services. Apart from it, he is working as a Trainer for Direct Selling companies too.